About the Founder

Hi, I’m Cherie

A tenacious, inventive and kind ex-corporate executive turned consultant, author, and activist. I believe that Kindness is our path forward and we all deserve to have the freedom to be healthy prosperous and safe.

Early on

Cherie knew that she wanted to get an education and help people. After graduating Texas Tech University with her BA in Management and her MBA in General Business she embarked on her 15-year career at SBC (who then bought and became AT&T). During this career, Cherie became the resident expert on DSL (High Speed Internet) for 13 states, launched revolutionary products such as Wi-Fi, named top leader for many years, and became a process efficiency expert saving the company over $250M (annualized is now in the $B)

Cherie left Corporate America and moved to Panama City Beach Florida to start her consulting business and to write her first book. The Business Case for Kindness – How Kindness, Respect and Trust hold the power to transform Corporate America came out at the end of 2019.

Cherie quickly learned that her local area really did not have any women or people who are not white in elected positions. Her mayor (Mike Thomas) said at a public meeting “Don’t’ hire anyone who can become pregnant” and at that moment Cherie decided to run for office. In 2017, Cherie got involved in Florida Politics and has held numerous local and state positions for the Florida Democrats. In 2020, Cherie ran for Panama City Beach City council and her opponent won by just 333 votes. (Side note – Because of Covid all public events and debates were canceled).

Cherie learned from her election, created a template for red counties and shared her presentation “How I won the Redneck Riveria” via Zoom and Facebook all across the United States.

Current

Cherie has been working on campaigns for candidates, products and social issues across the state of Florida and throughout the USA. She has worked with hundreds of candidates on winning strategies and grassroots efforts.

She founded 3C Campaign Management after running for office to help good people, products and social issues propel forward.

Cherie’s 2nd book – How to Activate Kindness as your Superpower is available for free on her website www.bekindtoall.com

2024 is a big year and she and her team wants to help you with your campaign.